About

Great indie publicity campaigns and music licensing services are the cornerstone of 1-Up PR. We work with a battery of like-minded artists to deliver quality goods on a budget; DIY without the Y, if you will. We can accommodate PR campaigns to fit any budget, from digital-only to complete promo mailings and media buys. We also have a catalog of bands and songs hand-picked from all genres for use in film, television and commercials.

Company owner/founder, Brian McKinney has experience running a concert promotion company, working with bands like The Wrens, Cursive, of Montreal, Band of Horses, etc. He currently runs the indie label, Chocolate Lab Records.

Artist manager Nate Skoflanc has joined 1-Up PR to coordinate licensing and soundtrack projects. Nate runs Echoplex Management out of Chicago, IL and has a background in promotion, marketing and management. He is also an instructor at Columbia College Chicago’s Arts Entertainment and Media Management program.


We’re now offering private artist workshops for a low fee. We can teach you the basics of putting together your own press kit (physical & electronic) and how to find and pitch to the media. We have different options including Skype, phone and in-person depending on your needs. However, we will not give out contact info for writers because we have a reputation to uphold and don’t want to sell our press list. But with a little guidance you’ll be well on your way to doing your own basic publicity campaign.


If you’d like to get a quote on a campaign or get information on any of our clients, please contact us:

info@1uppr.com / licensing@1uppr.com

www.myspace.com/1uppr